![]() Means, we’d like to help you connect with your audience in these times.Stranger Things is one of the most famous TV Series on Netflix. With our creativity, expertise in project management and experience in amplifying reach through digital And one that doesn’t forfeit the kind ofĮngagement and interaction that in person experiences offer. The current climate requires a ‘digital’ only experience. To just those who can physically attend an event. We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than We’veĭeveloped unique approaches to utilizing Zoom, Teams and other channels. We’veĬaptured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. In recent years, live experiences have benefited greatly by implementing digital extensions. While times have certainly changed recently, our innate desire for human connection has not. ![]() If you have questions about experiential marketing or engagement marketing contact BeCore today! We’d love to partner with you!įor 20 years, we’ve helped strengthen and celebrate communities and connection through live events. They rebuilt scenes from the series, and then planted a bunch of extraterrestrial pranks throughout the set. ![]() Unit 9 created a bespoke set bringing the surrounding area back to the 80s, and creating an immersive experience to surprise and delight guests. Alternatively you can check out the stranger things VR experience. Brands that look to gamify their narrative will win, especially with coveted millennials. Ultimately, we live in a culture that is all about getting points, topping the leaderboard and earning badges. Check it out!ĭownload the Stranger Things game on the app store, it’s a lot of fun. Netflix and Lyft partnered to create uniquely-paranormal inspired rides for Philadelphia and Los Angeles markets. Lyft partners with Netflix to bring experiential to the next level The musical tastes of the 13 lead characters have been compared with the fan’s to bring them into the Upside Down world. Stranger Things has found it’s place on Spotify as the music streaming site had this program for matching users to the show’s characters. Weeks later, Netflix published a 360 degree VR video Fans were able to explore the first floor of the Stranger Things house in an interactive experience where the fans could vote on what happened next. Stranger Things partnered up with the live-streaming site Twitch to give a four-hour live broadcast and ending with 9 minutes of the first Stranger Things episode. Just look at how Netflix showcased all the brands of popularity in the 80’s. We’ve seen Cheetos, KFC, Eggo, JVC, Oreo, Polaroid, Radioshack, Reese’s Pieces, and 3 Musketeers. ![]() However when brands can get together, great things can happen. The legal department can always be the Demogorgon to marketers and brands. When brands get together, great things can happen When Stranger Things gave Eggo Waffles a free plug during this years Super Bowl, the brand was smart enough to jump into the conversation and, even more proactively, created a new conversation by launching clever tactics of their own such as Spoiler Alert Blockers. Lots of brands have been able to harness the buzz leading up to season two to create new relevancy, from restaurants like Panda Express to Doug the Pug launching Stranger Pugs 2. Of course there’s a clear difference between licensed partnerships and basic content references. Unlike a lot of other shows, Stranger Things has essentially allow brands to jump on the bandwagon. Sean Astin’s character Bob, works at the now non-existent electronics chain, putting his technical skills to use. Stranger Things taps into the cultural nostalgia to multiple generations forming new connective tissue that isn’t simply for 80’s geeks. Stranger things has bridged the generational gap in ways that most brands find difficult. Here’s how stranger things has been getting Experiential with their marketing efforts.īridging the Generational Gap using Cultural Nostalgia With a mix of nostalgia, scares and fun, and over 16 million fans, the franchise has successfully merged modern marketing with the simplicity of the 80’s. It seems all everyone is talking about these days is Stranger Things. How Stranger Things Is Changing Experiential MarketingĮxperiential Marketing activations are known for taking consumers directly into the essence of the brand.
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